A product launch ceremony is very important, it aims to announce new features as well as bring the product to the attention of customers. Therefore, organizing the launch ceremony of a new product needs a specific and clear plan to be able to go smoothly and smoothly. So why hesitate to find out the template of the new product launch ceremony for the latest business standard 2019 with the Art Event?
1. DETERMINING THE KEY IDEAS AND BUILDING THEMES
Concept (main idea) - is the brain running along the product launch program. Once you have formed a key idea, you will find it easier to come up with the design, decoration, layout of the launch program as well as build the award activities
Theme (theme) is considered the appearance of the launch ceremony based on decoration, color and layout. By combining the main idea creation and the theme building for the launch, you can understand that the concept is the backbone and the sub ideas are the ribs. The remaining theme theme is the skin, which is intuitive, can be seen outside, making eye contact with attendees. As for the concept, it must go through what took place at the launch ceremony to make the audience feel it.
2. SELECTION OF TIME AND ORGANIZATION LOCATION
The venue for the launch of the product also needs to depend on the concept. You can choose indoor or outdoor venues.
Indoor venues include: hotel halls, big centers or restaurants ...
Outdoor locations, there are resorts, on the river or ships, campus ...
In addition, you can choose other locations such as libraries or museums; with products such as books, intangible products like culture or history.
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You should note that in addition to selecting the right location for the product launch program, it is also necessary to consider the weather forecast, the number of attendees. Regarding the program duration, a program that was too short was not enough to impress the attendees. A ceremony too long is very boring. The best time to fall between 90 minutes and 180 minutes is enough.
3. CHOOSE MC, PARTICIPANTS AND INVITATION
MC should have 2 people, 1 male and 1 female to make the animation of the launch of the product more cheerful; more communicative nature. Any product should have an Ambassador - known as the brand face. If you have a brand ambassador, your product will be more accessible to the public.
Because when it comes to ambassadors, people will remember their brands and products. Ambassador is a must-attend participant in the new product launch program. If a product launch event has many celebrities participating, it will surely create a crowd effect and attract more media.
4. UNDERSTANDING THE ARTISTIC ITEMS
Any product launch ceremony will feature entertainment and entertainment with product introductions to avoid tedious and monotonous work. The arts here can be singing, dancing and circus shows. If you have identified the program concept. Then the stage of selecting musical shows will be easier for you.
During the product launch ceremony, there should also be a game program or product experience. Like for customers to try the product. For products like cameras or cars. Then the product experience is essential. For attendees can contact the product. Let customers give product reviews directly and quickly. The chances of them becoming your customers will be higher.
Hopefully, through this article, Art Event has helped you a lot in planning to organize a launch ceremony for new products of the business and organize the ceremony to be held more smoothly and smoothly. If you need a company specializing in event organization, do not hesitate to contact our Art Event to get useful information!
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